The Nature of Mathematics, 12th Edition
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Chapter 14
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Chapter 14 Projects

Section 14.1 Individual Research

Individual Research Project 14.1

"You can clearly see that Bufferin is the most effective ...  "
"Penzoil is better suited ...  "
"Sylvania was preferred by ... . "

"How can anyone analyze the claims of the commercials we see and hear on a daily basis? " asked Betty. "I even subscribe to Consumer Reports, but so many of the claims seem to be unreasonable. I don't like to buy items by trial and error, and I really don't believe all the claims in advertisements. "

Collect examples of good statistical graphs and examples of misleading graphs. Use some of the leading newspapers and national magazines, or websites:
http://www.fedstats.gov
http://www.cdc.gov/nchswww/default.htm
http://www.lib.umich.edu/govdocs/stats.html

Individual Research Project 14.2

Carry out the following experiment: A cat has two bowls of food, one bowl contains Whiskas and the other some other brand. The cat eats Whiskas and leaves the other untouched. Make a list of possible reasons why the cat ignored the second bowl. Describe the circumstances under which you think the advertiser could claim: Eight out of ten owners said their cat preferred Whiskas .